My Top Three Branding Tips
Okay, let's talk branding! It's not just about slapping a logo on everything and calling it a day. Think of your brand as your business's personality – that special something that makes you stand out from the crowd. It's the vibe of your website, the tone of your social media posts, the whole shebang!
If you're a creative entrepreneur just starting out, here are my top three tips to build a brand that's as unique and awesome as you are:
1. Color Me Happy: Pick a Palette
Think of your color palette as your brand's wardrobe. Three to six colors give you enough options to play around without overwhelming your audience. Pick at least two colors that harmonize beautifully, and then throw in a contrasting color for a little pop! Remember, colors evoke emotions and make a lasting impression.
Pro tip: If you're stuck, start with the colors from your logo and branch out from there. Or, have fun with a free color palette generator like Canva's or Colormind's.
Your brand color palette should have enough colors to allow for some experimentation.
2. Fontastic! Choose a Signature Typeface
Your typeface is like your brand's voice – it should be consistent across all your communication. Think of it this way: if you were always switching accents, people would have a hard time understanding you! A consistent typeface builds brand recognition and makes your business look polished and professional.
Pro tip: If your logo has a fancy display font, save it for headlines and small bursts of text. Use a more readable serif or sans-serif font for larger chunks of text.
Use a signature typeface to reinforce your brand.
3. Storytime: Share Your Why
Why do you do what you do? What's the heart and soul behind your business? People love a good story, and your customers are no different. Share your passion, your journey, and what makes your brand special. It's a fantastic way to connect with your audience on a deeper level and show them the real you.
Branding doesn't have to be overwhelming! Start with these three tips and watch your brand blossom. Remember, your brand is an extension of YOU – let it shine!
Your customers want to know what makes your brand unique.
Keep in mind, this is only the basic steps for building your brand. If you need move help, download my free guide to help you navigate the branding journey. Sign up for my newsletter and instantly download your copy of "Create a Mood Board for Your Brand."
