I will be the first to admit, I have been stressing about my holiday card design since July. Inspired by the illustrated map of my old neighborhood, I decided to create a map of my current home, Atlanta, and the idea bloomed from there. I started by tracing a roadmap of the city in Photoshop. I used a dotted paint brush to give the map a kinetic energy invoking Atlanta’s never ending stream of traffic.
Next came the skyscrapers. They were my initial impression of the city, the evening I drove into town for the first time. I drew the skyline based on the view heading west on Freedom Parkway. I flattened the perspective of the buildings to add more character to the illustration and give the skyline a simplified, retro feel. The giant peach was a necessity in a city where the main drag is Peachtree Street.
After much experimentation, I used the typeface Pacifico by the talented type designer, Vernon Adams. Pacifico is one of my favorite typefaces since it has a casual, nostalgic design. It has a heavier weight to its letter forms, which makes it perfect for placing on top of busy illustrations.
“Warmest wishes” started as a inside joke, sending sending some of Atlanta’s warm weather to my relatives in the cold northern cities who refuse to visit…and the holiday card developed from there.