If you live in Atlanta, you have seen the wooden ATL signs that are popping up at artist markets, retail stores like Crafted Westside, and along the Beltline. The signs are one of the many cool creations by Sumhr Giboney, owner and lead sign designer at Polly Ann Collection. Sumhr carefully hand cuts custom wooden signs for businesses, home decor, kids, and even dogs.
How did you get the idea to start creating custom signs?
After renovating our new home almost two years ago, I wanted to make a custom sign for our living room area that said “Atlanta”. I used my saw (that at that time had only been used to cut letters for wood scrapbook designs) to cut the letters and the background. After friends and family came to visit, they’d ask where I got it and if I could make them one. The rest is history!
On Instagram, you show some serious saw power. How did you become interested in wood working?
When I first started my business several years ago, I would source wood letters and designs from any brick and mortar or online store that would sell them. I began to get frustrated with long travel times, stores being out of stock or expensive shipping costs. My husband threw out the suggestion to buy a saw and cut everything myself and initially I blew him off. About one month later, I caved. That was the first of many strategic decisions that changed the way I do business today.
You are constantly creating new products like personalized wooden dog bones and wood cutouts. Where do you find the inspiration for your products?
My community is extremely diverse and I’m inspired by the things they are doing in Atlanta and beyond. Being an innovative business owner means you find and fill gaps where you see the need. I’ve been fortunate that a lot of my random ideas have caught on!
What is the most challenging aspect of your business?
I work full time and travel throughout my 5-state region 70% of the time. I may have a customer schedule a site visit at the last minute (how rude, ha!) and it will completely shift my production schedule for the week.
What advice would you give to entrepreneurs who are thinking about launching their own products?
Be original. Find your niche and make your products stand out. Build a community by being supportive of others and they will support your efforts too!
You are an extremely busy lady, where will you be selling your signs next?
You can find my ATL signs at Crafted locations in Lenox Mall and West Side Provisions. Also, you can find me and my fab new booth design at the ATL Girl Gang Member’s Mart on Sunday, November 4th!
And if we can’t make it, what is the best way to order a custom sign?
You can shop all of my products in my Etsy shop 24/7! Visit www.etsy.com/shop/pollyanncollection to place your order!